Ilayankudi Vayalaga Jeevidam achieved a business activity of Paddy Procurement and marketing through the Electronic National Agriculture Market (E-NAM) platform. The FPO strategically selected seven farmers from Valasaikadu village to kick start the procurement business.
E-NAM Procurement : The FPO efficiently conducted the paddy procurement business through the E-NAM platform, leveraging digital tools for seamless transactions.
Quantitative Success : A total of 378 bags of paddy, weighing 66.200 kilograms each, were procured, amounting to an impressive 25 tonnes of procurement.
Farmers' Benefit : The FPO ensured that farmers reaped the benefits of this initiative by providing them with an additional Rs. 30 for each bag procured. This translated into a substantial financial advantage for the local farmers.
Strategic Pricing : While the local rate for paddy bags (66.200 Kg) ranged from Rs. 1270 to 1280/-, Ilayankudi Vayalaga Jeevidam implemented a strategic pricing approach by procuring at the rate of Rs. 1300/- per bag. This decision resulted in an extra benefit of Rs. 20 to 30/- per bag for the farmers.
Total Transaction Value : The successful paddy procurement venture amounted to a total transaction value of Rs. 5,10,300/-, further reinforcing the economic impact of the initiative.
Ilayankudi Vayalaga Jeevidam's endeavor exemplifies the FPO's commitment to elevating local agriculture, fostering financial gains for farmers, and embracing innovative digital platforms for sustainable business practices.
