Jeevidam FPOs Showcase Unique Products at FPO Mela in Tirunelveli and Salem

Jeevidam Farmers Producer Organizations (FPOs) participated in a three-day FPO Mela held from July 26th to 29th, 2024 in Tirunelveli and Salem. Organized jointly by NABARD, SFAC, and ONDC, this event provided a platform for FPOs to showcase their products, engage with other stakeholders, and explore new market linkages. Each Jeevidam FPO presented its unique regional products, reflecting the diversity and quality of their agricultural outputs.

In addition to exhibiting their products, the FPOs were registered on the ONDC platform’s Mystore app, a step that will facilitate their entry into online markets and expand their customer reach. The FPO Mela served as a valuable opportunity for these FPOs to connect with digital commerce platforms, ensuring that their high-quality, locally produced goods gain broader visibility and demand.

Business Turnover achieved through this FPO melas: Rs 68,023.

Tirunelveli FPO Mela Highlights:

Tiruppuvanam Jeevidam Coconut Farmers Producer Company Limited: Displayed a range of coconut-based products, including coir pith, coconut dust, and coconut oil.
Thiruchuli Vayalaga Jeevidam Fed Farmers Producer Company Limited: Featured handicrafts made from palm leaves, such as hats, purses, and toys.
Sedapaati Vayalaga Jeevidam Fed Farmers Producer Company Limited: Showcased a variety of millet rice, including little millet, foxtail millet, kodo millet, and barnyard millet.
Lathur Vayalaga Jeevidam 10K Farmers Producer Company Limited: Offered pulses and groundnut oil.

Salem FPO Mela Highlights:

Vathalagundu Kalanjia Jeevidam 10K Farmers Producer Company Limited: Black pepper.
Vedasanthur Kalanjia Jeevidam 10K Farmers Producer Company Limited: Highlighted tamarind.
Thalainayiru Neithal Jeevidam 10K Farmers Producer Company Limited: Presented groundnut and groundnut oil.
Keelaiyur Neithal Jeevidam 10K Farmers Producer Company Limited: Showcased pulses and traditional paddy varieties.
Chinnamanur and Bodinayakanur Kalanjia Jeevidam FPCL: Featured millet and groundnut oil.

Tirunelveli FPO Mela Photos