Issue : 4
October - December 2024
Jeevidam Limited, India

Dear Readers!!

Warm greetings from the Jeevidam team!

As we wrap up the final quarter of 2024, we take immense pride in sharing the vibrant stories, impactful initiatives, and grassroots innovations that shaped our journey from October to December. This quarter reflects the spirit of resilience, growth, and community leadership across our Jeevidam Farmer Producer Organisations (FPOs).

From promoting Nutrition gardens that nurture both health and self-reliance, to expanding natural farming practices and strategic business linkages, each update showcases how our collective efforts are making a difference in the lives of small and marginal farmers. We also celebrate milestones like festival season consumer mutuals, MoUs for knowledge partnerships, and the success of paddy procurement drives.

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Featured Article


circular economy

Nutrition Gardens : Growing Health, Hope, and Self-Reliance in Rural India

A Tradition Revived: The Past and Present of Nutrition Gardens

For centuries, Indian rural households sustained themselves through Nutrition gardens—also called thottam, mitti baari, or angadi thottam—tucked into backyards or front yards. These vibrant plots of greens, vegetables, herbs, and fruits were nurtured mostly by women and ensured a continuous supply of fresh, chemical-free produce.

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Updates on Productivity Enhancement


Timely Support for Paddy Farmers in Ilayankudi & Mudukulathur

In October 2024, Ilayankudi Vayalaga Jeevidam Farmers Producer Company Limited successfully distributed 800 bags of fertilizer to 200 member farmers in the Ilayankudi Block. The fertilizer was provided at the right time and in the recommended dosage, aiming to boost paddy productivity during the critical crop stage.

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Promoting Natural Farming Practices: Panchakavya Demonstration Trainings in Ilayankudi and Thirumayam

As part of its commitment to strengthen eco-friendly farming practices, Jeevidam Limited facilitated a series of Panchakavya Preparation Demonstration Trainings in Farmers Producer Companies during September 2024. Over 110 farmers were trained in preparing Panchakavya, a traditional organic bio-input made from five cow-derived ingredients.

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Jeevidam Representatives Attend Training on Krushak Odisha Portal

Representatives from Jeevidam participated in a one-day training program on the Krushak Odisha Portal, held on 24th December 2024 in Bhubaneswar. The training was organized by the Directorate of Horticulture, Odisha. The Krushak Odisha Portal is a free digital platform launched by the Government of Odisha to provide personalized and seasonal agricultural advisories to farmers.

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Training on Sustainable Sericulture Conducted During Farmers' Day

On 23rd December 2024, Pavagada Farmers Producer Company Limited (FPCL) organized a Farmers' Day event, during which a special training session on Sustainable Sericulture was conducted by the Department of Sericulture, Pavagada. The session was led by Mr. Jagannath, Sericulture Officer, who served as the resource person.

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Updates on Enabling Business


Establishment of Paddy Procurement Center by Suryapet FPCL

By getting strategic guidance from Jeevidam, Suryapet Farmers Producer Company Limited has successfully established a Paddy Procurement Center (PPC) in collaboration with the Telangana State Civil Supplies Corporation. This initiative ensures that farmers receive the Minimum Support Price (MSP) without the involvement of middlemen, with payments credited directly to their bank accounts within 48 hours.

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Boosting Nutrition through Kitchen Gardens : A Successful Business Initiative by Mudukulathur FPCL

In October 2024, Mudukulathur Kalanjia Jeevidam Farmers Producer Company Limited made a significant impact by promoting household-level nutritional security. The FPO successfully executed a business transaction worth ₹2.64 lakhs, earning a profit of ₹51,000, by supplying 24,000 vegetable seed kits to 8 Kalanjiam Federations across the Ramanathapuram region.

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Strengthening Livestock Support: MoU Signed for Supplying Cattle Feed Blocks

On 14th November 2024, a Memorandum of Understanding (MoU) was signed between the Veterinary University Training and Research Centre (VUTRC), Nagapattinam and Gram Dukan—the farmer retail outlet jointly managed by Vedharanyam Vattara Kalanjiam and Thalainayaru Neithal Jeevidam Farmers Producer Company Limited. As per the agreement, Gram Dukan will procure supplemental cattle feed blocks directly from VUTRC ...

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New Digital Leap : FPO-to-FPO Marketing App Launched

Jeevidam Limited, in collaboration with DHAN ICT, is proud to announce the launch of a new mobile application designed to strengthen FPO-to-FPO marketing across the DHAN Collective network. Showcase and sell their products to other FPOs across regions; View and place orders for products listed by fellow FPOs ...

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Consumer Mutuals for Diwali : Strengthening Local Economies Through Shared Prosperity

During October and November 2024, Jeevidam institutions across 16 districts under the DHAN Collective actively participated in the Diwali Consumer Mutuals initiative. Together, they generated an impressive business turnover of ₹13 crores, demonstrating the power of collective action and community-based enterprise.

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Updates on ACESE


HELP Process Enables Jeevidam Integrators with Learning and Review

The Half-Yearly Enabling and Learning Process (HELP) for Jeevidam Integrators was successfully conducted at DHAN People Academy (DPA) from 12th to 15th November 2024. A total of 42 Jeevidam Integrators representing various Farmers Producer Companies (FPCs) promoted by DHAN Foundation and Jeevidam Limited participated in this three-day intensive review and capacity-building event.

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Learning from the Field : PDM Students Visit Mudukulathur and Thiruppulani FPOs

On 16th November 2024, students of the Post Graduate Diploma in Development Management (PDM) from The DHAN Academy (TDA) undertook a field-exposure visit to Mudukulathur and Thiruppulani to gain firsthand insights into FPO-led enterprises. The visit was jointly organized by the Advanced Center for Enabling Social Enterprise (ACESE) and TDA.

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Business Professionals Spotlight


Celebrating New Business Executives from Cuddalore Region

On the Foundation Day of DHAN Foundation, celebrated on 2nd October 2024, two promising Agri/Horti-business professionals graduated as Business Executives after completing their two-year apprenticeship in the Cuddalore region. Jeevidam Limited, the livelihood initiative of DHAN Foundation, proudly congratulates Ms. Sakthimalar (M.Sc. Seed Technology) and Ms. Reena (M.Sc. Horticulture) on this achievement.

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Voice of the Business Executive for the Graduation - Ms.Sakthimalar

Graduating as a Business Executive is a proud moment for me, and I want to thank Jeevidam Limited and DHAN Foundation for the opportunity and the support throughout this journey. With my background in agriculture and a Master’s in Seed Technology, I always had the dream to apply my knowledge meaningfully in the field—and Jeevidam gave me that platform.

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Success Story Spotlight


From Housewife to Honeypreneur : Mangalamma’s Sweet Journey with Bees

In the quiet hamlet of Manchagondanahalli in Tumkur District, Karnataka, a transformation has been quietly buzzing—led by a resilient woman named Mangalamma, the wife of Ramappa. Like many women in her village, Mangalamma was once confined to household chores and seasonal agricultural work, her income tied to erratic rainfalls and market prices. But her journey took a sweet turn when she embraced a new identity: a honey bee keeper.

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Voice of the Community


Testimony of the Success through Livelihood Finance

I joined the Narasimhaswamy Kalanjiam in 2018 with just small savings, but through the consistent support of Jeevidam and my Kalanjiam federation, my life has completely transformed. With the help of livelihood loans facilitated by Jeevidam from our Arunodaya Mahila Kalanjiam Okkuta, I was able to borrow step by step—starting from ₹10,000 and gradually up to ₹2,00,000.

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Audio - Roles and Responsibilities of Joint Secretaries of Mother federation


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Video


Video – Success Story of Athoor Kalanjia Jeevidam 10KFPCL

Athoor Kalanjia Jeevidam 10K Farmers Producer Company Limited, promoted by Jeevidam Limited with support from SFAC under the Central Sector Scheme, has over 1,000 shareholders actively engaged in aggregating and marketing maize, pepper, and coconut. The FPO ensures fair prices to its members and supplies to institutional buyers, while also meeting local needs by marketing paddy rice, groceries, and oils. By December 2024, it achieved a turnover of ₹1 crore for the FY 2024–25. Its success highlights the strength of collective farming and farmer-led enterprises.




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